The Mechanics of a Global Product Launch
Uncovering the Strategic Levers, Critical Path Dependencies, and Real-World Nuance Behind a Successful Global Healthcare Launch
A PAGB member-exclusive webinar for healthcare brand leaders ready to sharpen their approach to global launch strategy. Learn how a breakthrough product moved from idea to international adoption—step by step.
The Mechanics of a Global Product Launch
Uncovering the Strategic Levers, Critical Path Dependencies, and Real-World Nuance Behind a Successful Global Healthcare Launch
A PAGB member-exclusive webinar for healthcare brand leaders ready to sharpen their approach to global launch strategy. Learn how a breakthrough product moved from idea to international adoption—step by step.
Global healthcare launches are rarely straightforward. Between regulatory complexity, market variation, and multi-stakeholder navigation, it takes far more than a great product to succeed.
In this exclusive session, Oliver Duffy-Lee, Growth Director at 21six, will walk through the anonymised story of a recent global product launch—revealing the precise orchestration, positioning evolution, messaging development, and campaign sequencing that led to success.
You’ll learn:
1
2
How messaging aligned HCP, payer, and patient perspectives
3
How global strategy translated into local relevance without losing control
4
How campaign sequencing influenced the key decision-making moments
5
What worked—and what we’d do differently next time
Global healthcare launches are rarely straightforward. Between regulatory complexity, market variation, and multi-stakeholder navigation, it takes far more than a great product to succeed.
In this exclusive session, Oliver Duffy-Lee, Growth Director at 21six, will walk through the anonymised story of a recent global product launch—revealing the precise orchestration, positioning evolution, messaging development, and campaign sequencing that led to success.
You’ll learn:
1
How positioning was prototyped, tested, and refined
2
How messaging aligned HCP, payer, and patient perspectives
3
How global strategy translated into local relevance without losing control
4
How campaign sequencing influenced the key decision-making moments
5
What worked—and what we’d do differently next time
This is not a theory session. It’s a behind-the-scenes look at the real mechanics of a high-stakes launch, designed to help you make smarter decisions at every stage of your next one.
🔒 Exclusive to PAGB members
This event is open only to members of the Proprietary Association of Great Britain.
📆 Live webinar with Q&A
Join live for the chance to ask questions and engage in discussion.
🕒 Date & Time
17 June 2025 at 11am
This is not a theory session. It’s a behind-the-scenes look at the real mechanics of a high-stakes launch, designed to help you make smarter decisions at every stage of your next one.
🔒 Exclusive to PAGB members
This event is open only to members of the Proprietary Association of Great Britain.
📆 Live webinar with Q&A
Join live for the chance to ask questions and engage in discussion.
🕒 Date & Time
17 June 2025 at 11am
Brands that trust us
Brands that trust us
© Copyright
© Copyright